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Automation should be the driving force behind digital transformation strategy

While “digital transformation” was a focus of many firms before this year, it was a gradual process for the majority. The Covid-19 pandemic, which has thrown transformation into hyperdrive, with automation as a crucial technology in that push, has thrown most firms not completely equipped for rapid remote employment for the majority.


Software is used to establish repeatable instructions and processes for monitoring and controlling the production and delivery of goods and services. Automation minimizes the manual labor of repetitive operations, from customer support chatbots to self-generating finance reports or transporting data from one system to another. It is the fastest-growing software subsegment, according to Gartner, with year-over-year growth of quite 63 percent in 2018.


Automation of high-volume, repetitive manual processes has shown to be a win-win-win situation: it adds value to clients, frees up people to take on more demanding work, and boosts the bottom line. It shouldn’t only be something you think about as part of your ongoing digital transformation strategy. It will be critical to future-proofing your company in the event of a disaster.


The customer benefits from automation


Customers’ expectations of organizations that serve them have risen in tandem with technological advancements. The new bar to clear is Amazon’s next-day, or even two-hour, delivery. In the marketplace, customers want efficient, reliable, and helpful experiences. They want what they need once they want it. These on-demand expectations will fuel automation adoption and determine its use.


Customer expectations for speed and efficiency are high, whether interacting with sales personnel or customer support operators. Companies can respond more rapidly to typical client concerns by automating duties like answering them with a chatbot. This allows them to focus on more difficult activities or queries.


Automation and the adoption of a digital method of working have become a business imperative as a result of these rising expectations. Without a digital workforce, it is impossible to meet or exceed customer expectations today.


Your employees are empowered by automation.


Many of us have had to adjust the way we work in recent months and are now managing our workloads in new ways. Imagine being able to program software robots to perform the most time-consuming daily jobs. This is being accomplished through the use of robotic process automation software robots, or bots, that can be easily programmed to do tasks across applications.


Another tool that can help people progress professionally is automation. Employees can focus on securing huge victories for the organization by freeing up time to become effective, proactive contributors.


Empowering employees as essential partners in learning and using this technology is crucial to helping them overcome their aversion to automation. Employees who learn automation will have the opportunity to become “citizen developers” and learn a new skill, allowing them to bring more value to their teams. This has already been demonstrated to be effective: We’ve educated over 800 employees to construct bots that free them from their most monotonous chores over the last six months as part of an automation education program. Hyper-automation is making the most of its new abilities, creating around 50 bots so far in a variety of jobs ranging from finance to marketing to technical support.


Your bottom line will enjoy automation


Time is money, and automation may cut down on the time it takes to do business-critical tasks without sacrificing quality. Using bots, we witnessed a 90 percent improvement in the processing speed of transactions involving creating and canceling. Bots complete transactions in 20 seconds, versus three minutes for a manual process. When implemented into risk mitigation systems, automation can help reduce the time and value wasted due to unforeseeable catastrophes like Covid-19.


The inevitable effect of increasing customer happiness and employee productivity, along with greater operational efficiency, is a favorable influence on your company’s bottom line. As a result, incorporating automation as part of your digital transformation is well worth the effort. However, you’ll need to streamline your tech and process knowledge if automation is to become a long-term component of your company’s strategy. A frequent strategy that works well here is the center of excellence model. To properly deploy this technology at scale, it is vital to centralize skill sets and create expertise.


Automation technology, when carefully deployed to areas that will generate the highest return on investment, will free up your personnel to focus on solutions to challenges outside of their regular scope, giving your company a competitive advantage.


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Head of Sales and Marketing at AIRA

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